Downtown Reno · Free Community event on the river
Keep Dancing on the River Free
Community donations help keep live music, family fun, and a free public gathering open to everyone in Reno.
Your support helps keep this event free and community-powered.
Hear the City Hall ask directly and why community support matters.
Why This Matters to Reno
Dancing on the River is more than a show. It’s a free, public way for Reno to meet on the water and feel like one community.
Free public events bring us together
On the river, neighbors, families, and visitors share the same music, the same skyline, the same night. No tickets. No gates. Just Reno.
Reno deserves welcoming, family nights
Kids dancing, grandparents in camp chairs, friends meeting after work — Dancing on the River keeps downtown feeling safe, bright, and shared.
Donations keep the music playing
Your gift supports music, sound, setup, permits, staffing, operations, and family-friendly programming — the work it takes to keep it free.
Reno Shows Up
People aren’t just walking by — they’re staying, gathering, and helping build real downtown energy on the riverfront.
2,000+ visits in May
May 3, 2025 · about 2,000 visits to the riverfront event.
2,400+ visits in June
June 7, 2025 · about 2,400 visits — even more people coming back.
63–72 minute stays
Average dwell time 63 minutes in May and 72 minutes in June.
When people stay for an hour or more, downtown feels alive — kids dancing, small businesses buzzing, and the riverfront filled with music.
Help Keep It Free
Every gift, at any level, helps keep Dancing on the River a free public night for Reno.
$10 — Help keep this event open to more families.
$25 — Support music, sound, and atmosphere on the river.
$50 — Help power a free community night downtown.
$100 — Help sustain the Dancing on the River series.
Custom Amount — Choose a gift that feels right for you. Every dollar helps keep it free and open to everyone.
Keep It Free Monthly Choose a monthly amount to quietly stand behind every riverfront night.
All donations go toward keeping Dancing on the River a free, welcoming, and open public event for Reno.
Hear the Ask, Directly
High Sierra Entertainment brought Dancing on the River to City Hall to make a simple, public request: help us keep this event free for everyone in Reno.
This short speech shares why free, open riverfront nights matter for families, for downtown, and for the future of our city gatherings.
Watch the video above to hear the request in the same words shared with City Hall.
Want to Help at a Bigger Level?
Local businesses, civic-minded donors, and community champions help underwrite the work it takes to keep Dancing on the River free and public.
Larger gifts and sponsorships support stages, production, family-friendly activities, and the behind-the-scenes infrastructure that lets Reno show up without a ticket.
High Sierra Entertainment will work with you to align your support with a visible, meaningful role in this community series.
Individual donations are still the heart of this effort — if you’re here as a resident, the best first step is simply to give.
Questions About Giving
A quick overview of how your support connects directly to Dancing on the River.
Is Dancing on the River still free?
Yes. Donations help keep it that way so anyone in Reno can come down to the river and enjoy the night.
What do donations support?
Programming, production, permits, staffing, setup, and family-friendly operations that make the series possible.
Can I give monthly?
Yes. Monthly gifts help us plan ahead and keep the series steady through the season.
Can businesses sponsor?
Yes. Local businesses and organizations can sponsor or make larger gifts to help underwrite free public programming.
If this event matters to Reno, now is the moment to help keep it free.
Add your support today so families, neighbors, and visitors can keep dancing on the river — together, in public, and for free.